Primetime Partners Newsletter

Q3 2024 Issue

Primetime Partners
October 09, 2024

Today is Ageism Awareness Day. To honor this important topic, our Managing Partner and Co-Founder Abby Miller Levy published an op-ed in Fast Company titled: “You’re probably ageist. Here are 4 reasons you should care - and how you can change”. We highly recommend a full read to understand the prevalence of ageism in the workplace, media, marketing, and daily interactions, with actionable recommendations.

Abby writes about self-directed ageism: “This is our own fear of aging validated by societal norms and media messaging that creates ageist attitudes within us. If you’ve ever said “I’m too old for this” or laughed off a lapse in memory by saying “I’m having a senior moment,” then you are guilty of being ageist toward yourself.” The article then highlights why it is self-benefiting to address our unconscious age bias, and steps we each can take to change.

We at Primetime see many opportunities to reframe the conversation from aging to focus on life stages, and applaud the many role models in our own field of entrepreneurship. Alan, who turns 90 this month, founded Primetime with Abby when he was 85. Arianna Huffington launched The Huffington Post at 55 and Thrive Global at age 66. Charles Ranlett Flint founded IBM at 61. Morris Chang founded TSMC at 56. Public dialogue around aging tends to perpetuate negative stereotypes, often framing growing older as a decline rather than the ‘Prime Time’ of one’s life. Together with our portfolio companies, Primetime is working towards healthspan, wealthspan and workspan for all ages.

Please reference Abby’s full post here.

Q3 Portfolio Updates:

Butlr: AI Insight into Human Movement and Well-Being announced its $38M Series B fundraise led by Foundry, bringing its total funding to $68M. Primetime looks forward to Butlr’s continued expansion in the senior living market.

Cenegenics: As a Global Leader in Longevity and Age Management Medicine, Cenegenics launched a dynamic rebrand to better represent how the team incorporates the latest science and clinical care to drive health performance for clients.

Connie Health: Tech-Enabled Medicare Navigation Platform acquired Keen Insurance Services, positioning Connie Health as a leading force in the Medicare navigation market. Keen brings strong healthcare provider relationships to complement Connie’s personalized, tech-driven Medicare navigation support. Medicare Open Enrollment is from October 15th (next week) to December 7th.

DUOS: Reimagining Aging with Innovative Digital Health Solutions was awarded Top Innovator at Accenture’s HealthTech Innovation Challenge. CEO & Co-Founder Karl Ulfers shared insights on helping older adults overcome the barriers they face in accessing healthcare and real-time opportunities for AI in Healthcare IT News and in CNET.

Earth: Eco-friendly Funeralcare announced the opening of their newest facility in Las Vegas which more than doubles its capacity and opens up the California & Pacific Southwest markets for the team to accelerate its rapid expansion. Stay tuned for a 2025 fundraise to support continued expansion.

GetSetUp: Largest Online Platform for Older Adult Enrichment released its 2024 Active Aging Report, highlighting how older adults are embracing technology, prioritizing holistic health, and staying engaged in their communities and captures insights from over 5.27 million activities and feedback from 1,701 surveyed users. The team also announced a partnership with Finnovators Service and was recognized by the New York State Office of the Aging during Healthy Aging Month.

HCG Secure: Extended Care Benefits to Minimize the Financial Burden to Families joined Tivity Health’s Healthy Aging Coalition, raising awareness for the unique challenges faced by underserved communities and driving increased access to necessary care.

Isaac Health: Platform for Specialist Brain Health and Dementia Management announced the expansion of its brain health services to include comprehensive mental health care for people living with dementia and their caregivers.

Kintsugi: Voice Biomarker AI Scaling Access to Care received Frost & Sullivan’s 2024 Enabling Technology Leadership Award in the category of vocal biomarker for the mental health industry and was recognized in the Gartner 2024 Hype Cycle Report.

Retirable: Confident Retirement Income for All Seniors CEO and Co-Founder Tyler End was featured in U.S. News, GoBankingRates, and Yahoo Finance commenting on how to manage healthcare and housing costs in retirement.

Rosarium Health: Solutions for Aging-in-Place announced its participation in-network with one of California’s largest Managed Medicaid plans, Health Net, providing many Californians the ability to age in the home longer and safer.

Rubywell: Every family caregiver is a paid caregiver raised a seed round with participation from Primetime Partners and Loeb Enterprises. There are 53 million unpaid family caregivers in the U.S. representing a massive underserved market and workforce. RubyWell is making every family caregiver a paid caregiver with robust resources for training and certification. Primetime is excited for the company’s future under CEO Julie Kennedy.

Seen Health: Culturally-focused, Tech-Enabled PACE completed construction on its first Program for All-Inclusive Care for the Elderly (PACE) center in Alhambra, California to open on January 1, 2025.

Total Life: Online Counseling for Healthier Aging Covered by Medicare continues to expand older adult access to telehealth. Founder Neelam Brar interviewed Alan on Mind By Age.