Primetime Partners Q2 2025 Newsletter

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Primetime Partners
July 30, 2025

A Crossroads for Care: Policy Overheating This Summer

July marks the 60th anniversary of the creation of Medicare, Medicaid, and the Older Americans Act—cornerstones of American aging policy. Celebration of these critical policies has been overshadowed by recent federal policies. 

H.R.1 was signed on July 4th, proposes more than $1 trillion in health spending cuts over the next decade. Only five days later, the Department of Homeland Security revoked work authorizations under EADs, threatening the livelihoods of tens of thousands of home care workers—at a time when nearly half of U.S. nursing homes are limiting admissions due to staffing shortages and the entire healthcare industry relies on non-US citizens to staff up to ⅓ of the workforce. In some ways, the U.S. government is pulling critical support away just as demand for care explodes.

These changes are very concerning for Older Americans. Kaiser Family Foundation estimates that 1.3 million low-income Medicare beneficiaries may get delayed access to Medicaid coverage, likely triggered by the delay of the Medicare Savings Program enrollment deadline from 2029 to 2035. The proposed $287 billion in cuts to SNAP could impact millions of adults between the ages of 50 to 65. And despite efforts to expand the caregiving workforce globally—Japan, Singapore, New Zealand, and Denmark are all actively recruiting and retaining foreign eldercare workers—the U.S. is heading in the opposite direction. 

Implications for Innovation in the Longevity Economy

With venture deal count and valuations on the rise in 2025, how will these policies impact early stage businesses in the longevity economy? The healthtech founders we have spoken with have consistently shared that their greatest concern is an overall slow down in commercial decision-making by government-funded entities as budgets are in flux and decision-makers are unsure. “Deer in the headlights” was a common term used for commercial buyers - requiring about half of founders interviewed to adjust down 2025 revenues, create downside estimates for 2026 and seek “higher ground” less sensitive to policy disruptions. Medium-term there is a policy foreboding tied to the uncertainty of what is coming next. For example, the Older Americans Act is up for re-authorization this Fall and Congress may or may not over-turn the proposed 4% cut to Medicare and Medicare Advantage (among other programs) tied to deficit increases. 

At the same time, founders are capitalizing on the recent legislation’s tailwinds for technology. For example, telehealth safe harbors for high-deductible plans were made permanent (a benefit to our portfolio company OpenLoop). And a $50 billion rural health innovation fund offers targeted support for remote monitoring, AI tools, and tech-enabled home care. Increased eligibility checks support companies automating regulatory paperwork, like our portfolio company CoreCare. 

This next chapter for aging, care, and health innovation will not be shaped solely by the sophistication of technology—it will hinge on how adaptable founders are to the realities of public policy. Innovation in the longevity economy has never been more urgent, and never more dependent on public systems that are themselves undergoing transformation.

Tune into the NourishedRx x Fierce Healthcare ‘Food is Health: Advancing the New Standard of Care‘ Webinar on August 27th - Primetime portfolio founder and CEO, Lauren Driscoll will discuss how Food is Health fits into Medicare, Medicaid, and commercial strategies. Register Here

Portfolio Fundraises in Q2

Empathy: Comprehensive Support System for Loss is building a new category - one that eases both the logistical and emotional burdens of life’s hardest moments, starting with loss. Empathy serves one in five life insurance claimants and provides coverage for over 45 million lives through formal partnerships with 8 out of 10 top life insurers, renowned financial institutions, and leading employers. Primetime invested in the Series A in 2021. With its $72M Series C, Empathy will double down on its commitment to meeting people where they need support most - by accelerating innovation, expanding to new markets, and continuing to redefine industry standards of care.

Retirable: Confident Retirement Income for All Seniors aims to deliver a confident and worry free retirement to America’s forgotten middle. Retirable provides access to professional retirement guidance for thousands of older Americans, serving those with as little as $20K in savings across all 50 states. About 70% of Retirable users had never worked with a financial advisor before. Retirable currently manages $175M in client assets (2x from six months ago), and maintains a 99% client retention rate. Primetime first invested in the Seed Round in 2020. With its $10M Series A led by IA Capital Group, Retirable will invest in its smart retirement planning tools and expansion.

Two additional Primetime portfolio companies raised unannounced equity rounds in Q2, and we look forward to sharing more about these milestones when disclosed. We congratulate these teams on their significant growth and impact on the longevity economy. 

Select Portfolio Companies in the News

Bold: Clinical Exercise and Healthy Aging Platform launched its Brain Health Program, one of the first programs of its kind to make a powerful intervention known as dual-task training (completing a motor task while executing a cognitive task) widely available. With the population of Americans living in Alzheimer’s expected to nearly double by 2050 and patient care costs projected to exceed $1 trillion annually, Bold is tackling care that is deeply needed. Read Here

Cenegenics: Longevity and Age Management Practice announced its partnership with Tally Health - bringing together its proven, physician-led performance health programs with Tally’s epigenetic age testing and pro-longevity supplements. Cenegenics patients will now have access to the TallyAge Test, a next-generation epigenetic aging clock that examines over 200,000 DNA methylation sites to help individuals understand their cellular age and the impact of lifestyle intervention. Read Here

CoreCare: AI-Powered Collaborative Revenue Management for Skilled Nursing announced the launch of Pre-Admit, a new product that delivers expert-level evaluations of skilled nursing referrals in under a minute. CoreCare launched with the largest Skilled Nursing Facility (SNF) operator in Texas (Creative Solutions in Healthcare). Clinical reviews often take over 20 minutes and nearly 67% of admissions occur without full financial verification which exposes providers to write-offs and recoupments - Pre-Admit helps close that gap. Read Here

DUOS: Reimagining Aging with Care Navigation was named a winner at MedCity News INVEST, recognized as the standout solution in the Healthtech: Care Coordination & Navigation track. DUOS is transforming the care experience for older adults by making it easier to navigate benefits and live more independently - Primetime is thrilled to witness DUOS’ continued expansion with health plans. Read Here

GetSetUp: Virtual Learning Platform for Active Agers was the only organization from the U.S. to receive the “AI for Good Award“ at the International Telecommunication Union (ITU) AI for Good Summit in Geneva. The ITU is the United Nations agency for digital technologies. GetSetUp was honored for using AI to make government services more accessible and approachable for older adults.

Isaac Health & Tembo Health: last October, Primetime hosted an executive session on Brain Health and Dementia Care Management, bringing together experts innovating in the space (including our portfolio founders Julius Bruch, MD PhD & Anurag Gupta, MD, MBA, MMSc and our ecosystem partner at Manatt Edo Banach JD) at Guggenheim Partners. Since October, the group joined as part of a newly formed GUIDE Coalition, and reunited with a two-day Capitol Hill visit in support of better access to dementia care. The above picture was taken after Edo, Julius, and Anurag sat down with Senator Jacky Rosen. Read Here

OpenLoop: Powering Superior Telehealth from End-to-End Founder & CEO Jon Lensing shared his journey of building OpenLoop into a network of 20,000+ clinicians across 30+ specialities and covering 250M patients. OpenLoop closed a Series C of over $60M at a $1.3B valuation in Q1. Learn More Here

Womaness: Woman’s Wellness Brand Modernizing Aging officially launched in over 1,000 Walmart stores and on walmart.com. With this partnership, Womaness is expanding access to clean, effective, science-backed products that help women everywhere feel their best - at every age.

Primetime at Harvard Business School

Primetime was honored to be the subject of a Harvard Business School case - “Primetime Partners: Investing in Healthspan, Wealthspan, and Workspan.“ Alumnae Abby and Zoe attended the case debut in Professor Rem Koning’s Strategy for Entrepreneurs course, and enjoyed discuss the investment opportunity around aging and longevity with 50 MBA candidates.

Primetime in the News & On Stage

Primetime’s Must-Watch Recommendations

To Good Health, Wealth and Work,

Abby, Alan, James, Ray and Zoe

Primetime Partners 2025 Video Preview: View Here

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